Autoexpress presented new spy-shots and reliable CGIs of the new Fiesta: it looks great, as expected. Click the picture for the original news. We would like to give opinion on the following: the article refers that the Fiesta uses the same platform as the Mazda 2, as expected. However, we hope the new car is bigger than the Mazda equivalent that we believe looks a bit small compared to its competitors. The other thing is that Ford people are referring weight-saving in the new car and future cars from Ford. We believe that, at this stage, it's not wise to make a lot of PR talk about weigh-reduction. We believe customers are not prepared yet to embrace the concept. If that weigh-saving means CO2 emissions are smaller then great, have your marketing people bragg about that... but don't mention weight. Just focus on reduced CO2 emissions and consumption because that's what customers want to hear.
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2 comments:
beurk...
Here in America Ford needs a weight reduction. The new Edge weighs as much as the Explorer and thusly has no fuel savings. I'll bet they are in a panic as they didn't want to see fuel prices rising so fast, and they did nothing but put bigger engines in the new models.
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