Wednesday, July 08, 2009

Aston Martin Cygnet

The image below is relevant to a news piece that is not new anymore. But the thing is I simply did not believe at the time that Aston Martin would rebadge a Toyota iQ and sell it to the public.

I really don't know what to say. This might not be such a bad idea, it's what's behind this move that is worrying. Fact is, Aston Martin could not engineer a car like the iQ if they wanted. This is related to another evidence: Aston Martin is limiting its development efforts to evolving the platform basis left by Ford. And some of their “new” design ideas, such as the Lagonda concept are questionable at best…

This lack of development muscle and presentation of strange ideas reminds me of what happened with Rover when BMW left the brand on their own.

1 comment:

Joern said...

I completely agree with what you said, especially what worries you about Aston Martins recent past. Let´s see the positive side: At least they have chosen the right car for their makeover.
The IQ is an up-to date car and it might as well reduce the average fleet consumption of Aston Martin.