Friday, June 05, 2009

The future of the DS

The future of this strategy by Citroen will be linked to the commercial success and profitability of the first 3 models. Several cars could appear covering, at the limit, the “Distinctive” market of every segment.

The success of the Distinctive Series could also encourage this kind of spin-off by other companies. One such example is the Alpine brand that we know Renault has considered several times to bring back to market in recent years. It could be a great spin-off for sportier and more luxury cars by Renault and without much investment cost in a new brand since Alpine is truly iconic. But we wonder what would be the role for Infinity in the European market… and anyway, it seems Renault should be more worried about their regular cars as things stand today.

Regarding other future DS models one could expect, for example, a cabrio version of the Citroen C5, previewed by the gorgeous C5-Airscape concept below. The future electric car of the PSA group could also be presented as a DS model in the Citroen range, although everyone knows such car is in reality a Mitsubishi. So then, maybe not!

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