Just a couple of weeks ago I was checking some Opel Vectra spyshots and noticed what looked like a Bangle-butt in the rear design. Then thought to myself: “if a brand like Opel starts copying such design feature maybe it’s time for BMW to introduce a new design language… of course, something freakish,… perhaps asymmetric…”. At the time didn’t anticipate that Bangle was going to mess with the front grille!...
The spectacular concept seen below is the new flag that signals the introduction of another evolution in BMW’s design language. The amazing object is a concept car that predicts a future 4-door coupe although it will not be in direct competition with the CLS. The new coupe will be bigger than a 7-series and pitched directly against the Porsche Panamera and Aston Martin Rapide. The relevance of this news bit (probably most of the readers have seen the concept) is in the following inside information: although the car will not end up looking exactly like the concept, the most controversial feature will be carried over for the production version and other cars from BMW. That’s right, that front design is for real! Apparently current front designs of BMW were not menacing enough…
Another interesting bit is related with marketing strategy: BMW did not want to appear to just follow Mercedes CLS so they didn’t make a 5-series based CLS competitor (although we believe it will arrive sooner or later). Furthermore, the 7-series based super-4-door-coupe is believed to be out of reach for Audi since Porsche would not allow its newly-owned brand to compete directly against the Panamera. It will be interesting to see how the now strong position of Porsche in VW-Audi group will influence future decisions on future cars.
The spectacular concept seen below is the new flag that signals the introduction of another evolution in BMW’s design language. The amazing object is a concept car that predicts a future 4-door coupe although it will not be in direct competition with the CLS. The new coupe will be bigger than a 7-series and pitched directly against the Porsche Panamera and Aston Martin Rapide. The relevance of this news bit (probably most of the readers have seen the concept) is in the following inside information: although the car will not end up looking exactly like the concept, the most controversial feature will be carried over for the production version and other cars from BMW. That’s right, that front design is for real! Apparently current front designs of BMW were not menacing enough…
Another interesting bit is related with marketing strategy: BMW did not want to appear to just follow Mercedes CLS so they didn’t make a 5-series based CLS competitor (although we believe it will arrive sooner or later). Furthermore, the 7-series based super-4-door-coupe is believed to be out of reach for Audi since Porsche would not allow its newly-owned brand to compete directly against the Panamera. It will be interesting to see how the now strong position of Porsche in VW-Audi group will influence future decisions on future cars.
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