Last week Audi was in the news because of a billboard advert making a strike at BMW. BMW bothered to answer, which is kind of strange... Here in Europe we don't have that kind of negative advertising, which is a good thing.
Anyway, the billboard episode put Audi in the spotlight and got us thinking about luxury wannabe brands, real luxury brands, marketing, perceived luxury, that sort of things. And bum, here is a billboard manifesto, courtesy of auto-future. Mind you, we will make more...
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