Thursday, January 25, 2007

2007 Audi A5

The relentless pursuit of profit in auto companies has many forms. One is to sell a derivative of an existing car at a higher price. Examples: the 3-series coupe vs 3-series sedan; 407 coupe vs regular 407; Mercedes CLK vs C-class. Frequently the derivative versions has a distinct design (see the different front end and rear design of the BMW sedan and coupe) and even a different name for the model (see the CLK vs common C-class). BMW gambled with the prospect of changing the 3-series coupe for 4-series but they give up because the M3 badge is such a strong one and the 3-series designation highly iconic.

The new Audi A5 follows that trend: it is based on the Audi A4 (current version or next platform??) but it gets a different design and different name. And all for a bit more upscale perception and presumably higher selling price. It will be presented very shortly but until then we are curious about how it will look in the streets. Because, although the design is highly related to the
Nuvolari concept, master Walter de Silva gave it a more latin touch in the design of the side profile that doesn’t look so teutonic as in current Audis. So a new orientation for Audi?... we will soon see how it turns out.

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