This is just a quick update on the issue of BMW's future "4th brand", "new iSetta" or whatever it turns out to be. The CGI below is not new and its origins are Auto-Bild. I'm showing it now because I got a sort of confirmation of its credibility both in design direction, packaging (rear-engine layout) and electric drive. By confirmation it means... you know what!... Obviously BMW wants to be the luxury choice in every segment and since we will have a new EV-urban-small-car segment BMW will say "present". And of course, establish another money-printing operation.